Story

It all began on the other side of the world, three years ago. Two best friends, entrepreneurs in constant motion, united by a shared vision: to create a brand of comfortable, stylish, and sustainable sportswear that truly reflects who we are.

Passionate athletes, each in her own discipline: one practicing yoga and Pilates, the other running and strength training — we know exactly what it takes to combine performance and well-being. This experience guided us in choosing the best fabrics and designing the cuts, because we were seeking for ourselves the highest quality and optimal comfort, to feel good in every movement and every challenge.

Driven by a passion for entrepreneurship and the desire to push our limits, we decided to combine our skills to launch our dream: a women’s sportswear brand combining premium quality, minimalist design, and innovative textile technologies.

Because we wear our pieces every day, we searched, tested, and selected the best technical, eco-friendly, and breathable fabrics. We created cuts designed for comfort, freedom of movement, and durability, with details that make all the difference.

Alchemy is much more than just a sportswear brand. It is a brand committed to ethical activewear, driven by the desire to inspire, create a positive vibe, and support every woman in her dynamic daily life.

Wearing Alchemy means being part of a generation of free, strong, and self-aware women — those who travel solo, juggle multiple projects, and listen to their inner flow.

Welcome to the world of Alchemy, the new reference in premium activewear for women who live life to the fullest, designed to move, breathe, and last.